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Event Details
Most business leaders have a rough understanding of popular
geographic mapping software. They may use MapQuest to get directions, for
example, or to calculate the time and distance of a route.
However, despite being so familiar with such programs, most
business leaders today do not understand how these technologies can be used to
develop and pursue business hypotheses, spot trends, support strategic
decisions, better understand market demographics, and literally provide a major
competitive edge. In fact, most business leaders never even ask
the questions that these programs can answer – simply because they don’t
imagine the answers are easily, affordably, and readily available. Using
real life case studies, this presentation aims to illustrate the potential of
common programs – Microsoft MapPoint, Microsoft Excel, and Google Earth – to
support executive decision making. The idea is not to explain “how”, only
“what” these programs make possible.
After the presentation, leaders can expect
to:
1. Become more familiar with common geographic mapping
technologies
2. Better understand the kind of information these
technologies can provide
3. See how to incorporate the information these
programs provide into business planning
Biographic Summary for R.
Scott LaNeve
Scott LaNeve brings almost 30
years of general management and commercial leadership from across a spectrum of
healthcare companies, including Fortune 100 market leaders like Quest
Diagnostics, Abbott Laboratories, and Roche, as well as start-ups and
mid-market companies where resources are scarce and strategic initiatives have
little-to-no room for error. It is precisely this unique breadth of experience,
synthesizing so many different companies, market types, product segments, and
revenue challenges, that his clients find valuable today. Scott LaNeve is
the President & CEO of LaNeve Consulting, a business consulting &
general marketing firm whose mission is to help to organizations solve
revenue-related challenges through the application of proven leadership,
strategy, marketing, business development, and/or sales processes and
techniques.
Scott graduated from West
Virginia University in 1983 with a bachelor’s degree in Psychology. He
studied Marketing Management at Boston University’s overseas graduate program,
Finance & Accounting at Columbia University’s Graduate School of Business
in New York, and Global Business Management at the Institute for Management
Development (IMD) in Lucerne, Switzerland. He completed his Masters in
Business Administration in 1997. Scott is a former Army officer, a
graduate of the US Army’s Command and General Staff College, he served in the
82nd Airborne Division, and he is a combat veteran.
When & Where
The Great American Pub
Fayette Street
Conshohocken
Tuesday, October 26, 2010 at 6:00 PM (ET)
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Hosted By
The Innovators Club
About The Innovators Club
A Philadelphia and NJ (Princeton, Bridgewater and Lehigh Valley, PA) based networking and social environment for entrepreneurial people engaged in internet businesses, shaping internet strategies, and moving into web 2.0 and mobile communications. Hear from 'doer/experts' in the industry, present your current business ideas, seek advice and council from peers and network to find “new connections” who “get it” in the internet space.